Know how is virat kohli best Athlete

Beating Messi And Ronaldo, Virat Kohli Is The World's best  Athlete

British Sports business magazine 'SportsPro' has named Indian Test cricket captain Virat Kohli as the sixth most marketable athlete of this year ahead of the likes of sprint king Usain Bolt and football superstars Lionel Messi and Cristiano Ronaldo.  


United States golfer Jordan Spieth was at third while another American swimmer Missy Franklin was at fourth. Below Kohli, United States basketball star Stephen Curry was at seventh, followed by Japanese tennis player Kei Nishikori, British heptathlete Katarina Johnson-Thompson and Bolt in the top 10. Tennis player Novak Djokovic was placed at 14 while Ronaldo and Messi were at 16th and 22nd respectively. 

The only other cricketer in the list, Steven Smith of Australia, got the 45th spot. The magazine said it considered the marketing potential of an athlete over the next three years, not their current potential. Athletes across the world were ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal, following several weeks of analysis by the SportsPro team and external industry experts, the magazine said.